21st
Century Orientalist media
After recently
watching Iron Man Three, it dawned on me that the last three or four big block
buster movies that I had watched at the cinema were constructed amidst a back
drop of Islamophobia, in that the villains were predominately bearded Arab
militant type figures, that were hell bent on destroying America and that loved
to fire their AK47’s aimlessly into the air at every given opportunity.
Iron-man Three:
The Mandarin, America’s most wanted,
constantly depicted collaborating with Islamic militants throughout the
Middle-East. Granted The Mandarin looks
more like Saruman from the Lord of The Rings then Bin ladin but you get the intention.
Also the 10 ring symbol that the Mandarin endorses had an uncanny resemblance to that of the
Islamic fundamentalist flag that is often
projected across western news channels.

Other films of that
also used this backdrop are:
James Bond: Skyfall, set in Istanbul
Taken 2, also set in Istanbul
Act of Valor, US navy seals against Islamic militants
The Dark knight rises, hijack scene
Many of Bane’s accomplices were bearded militant looking type figures
The List Goes on......
This barrage of
imagery stirred the thought that how is this any different from the late 16th
century (them and us) propaganda the British and other European countries used
to further their empires. It was Edward
Said that wrote prolifically on 21st century orientalism.
Said was of the
opinion that Orientalism both in the traditional and contemporary sense, was
nothing more than a method used by the West (Occident) to conjure up a
derogative image of the people of the East (Orient), in order to detach those
that live in the West from any moral sense of responsibility to those ‘others’
that reside in the East.
I emphasize in
it accordingly that neither the term Orient nor the concept of the West has any
ontological stability; each is made up of human effort, partly affirmation,
partly identification of the Other. That
these supreme fictions lend themselves easily to manipulation and the
organization of collective passion has never been more evident than in our
time, when the mobilizations of fear, hatred, disgust, and resurgent self-pride
and arrogance m — much of it having to do with Islam and the Arabs on one side,
"we" Westerners on the other — are very large-scale enterprises. (Said, 2003)
Now of course these
events happened, but does it tell us a complete picture? I would argue not! Norm Chomsky in his book Media Control highlights
the adverse nature of media propaganda and how different conflicts are
portrayed differently, depending on whether or not Western Governments intend
to get militarily involved. He gives the
example of when South Africa’s occupation of Namibia was declared illegal in
1969. He points out that little or no
media coverage was given by the main
stream news channels in the west, and that ironically the West did very little
to deter South Africa, no sanctions were implemented, no western boots were put
on the ground, instead twenty five years of ‘quiet diplomacy’ was undergone (Chomsky,
2002) . Could
the argument be that there was no real economic advantage for the West to be
involved, in that, would Namibia have had the means to repay the huge loans the
West would have had to offer her after they had turned her to rubble? Was Namibia rich in oil and gas? Was Namibia
in such a location that it would have been strategically beneficial for the
West to have permanent military bases there? The answer is of course no to all
of the above.
This of course begs
the question, has the capitalism system become so complex that it has managed
to somehow infiltrate all aspects of media, in an attempt to condition how we
perceive the world in order to shape our opinions in a manner that fits their
general discourse. Maybe this is what
Karl Mark spoke of in his Communist Manifesto: ‘The Bourgeoisie cannot
exist without constantly revolutionizing the instruments of production, and
thereby the relations of production and with them the whole relations of
society’ (Marx & Engels, 2002)
Finally food for
thought!
Not all
empires expand for economic reasons but once capitalism has the upper hand it
subordinates policy to the interests of development, perpetual growth,
accumulation and territorial expansion (Worrell, 2011)
Chomsky, N., 2002. Media Control. 2nd ed. New York: Seven Stories
Press.
Marx, K. & Engels, F., 2002. The Communist
Manifesto. London: Penguin Books.
Said, E., 2003. Orientalism. 3rd ed.
London: Penguin Group.
Worrell, M., 2011. Why Nations Go To War. 1st
ed. Oxon: Routledge.










